What’s really under the umbrella in this ad? LAMPlatoon takes a closer look.

This video was created by The LAMP as part of a media literacy workshop. It is intended as a criticism of and commentary on this advertisement. The goal of this video is to encourage and persuade advertising firms to make more socially responsible advertisements for children. The original advertisement itself has been inserted only to give context to the criticism. Insertion of the advertisement does not imply that the advertising firm that created the advertisement or the company whose goods and services are being offered for sale in the advertisement in any way sponsored or is connected with this video. In addition, any use of the company’s trademarks is intended only to describe the mark owner’s goods and services, and in no way implies the mark owner’s support of The LAMP’s videos, services, or mission.

The LAMP is a non-profit organization creating a grassroots movement to reform and improve media. This is achieved through free media literacy workshops and public events for youth, parents and educators.
The LAMP’s vision is that one day media literacy will be seen as the critical requirement to understanding the world and our place in it. Educated consumers demanding more accountable media will create a ground swell to which media companies will have to respond. As part of this movement, The LAMP works in communities to build healthy relationships with all forms of media.