Advertising can be pretty unfair in the way women are represented, but men do no better in the eyes of mass media. They’re frequently shown as blundering oafs with an extremely narrow field of interests, disrespectful of women, and idolized for big muscles or desirability by women (or, as shown here, very young children?). This mashup of commercials for Subway, Dr. Pepper Ten, Sun Drop and more takes on just a few examples of how women aren’t the only ones being stereotyped by media.

This video was created by The LAMP as part of a media literacy workshop. It is intended as a criticism of and commentary on this advertisement. The goal of this video is to encourage and persuade advertising firms to make more socially responsible advertisements for children. The original advertisement itself has been inserted only to give context to the criticism. Insertion of the advertisement does not imply that the advertising firm that created the advertisement or the company whose goods and services are being offered for sale in the advertisement in any way sponsored or is connected with this video. In addition, any use of the company’s trademarks is intended only to describe the mark owner’s goods and services, and in no way implies the mark owner’s support of The LAMP’s videos, services, or mission.

The LAMP is a non-profit organization creating a grassroots movement to reform and improve media. This is achieved through free media literacy workshops and public events for youth, parents and educators. The LAMP’s vision is that one day media literacy will be seen as the critical requirement to understanding the world and our place in it. Educated consumers demanding more accountable media will create a ground swell to which media companies will have to respond. As part of this movement, The LAMP works in communities to build healthy relationships with all forms of media.

This video was created by The LAMP as part of a media literacy workshop. It is intended as a criticism of and commentary on this advertisement. The goal of this video is to encourage and persuade advertising firms to make more socially responsible advertisements for children. The original advertisement itself has been inserted only to give context to the criticism. Insertion of the advertisement does not imply that the advertising firm that created the advertisement or the company whose goods and services are being offered for sale in the advertisement in any way sponsored or is connected with this video. In addition, any use of the company’s trademarks is intended only to describe the mark owner’s goods and services, and in no way implies the mark owner’s support of The LAMP’s videos, services, or mission.

The LAMP is a non-profit organization creating a grassroots movement to reform and improve media. This is achieved through free media literacy workshops and public events for youth, parents and educators. The LAMP’s vision is that one day media literacy will be seen as the critical requirement to understanding the world and our place in it. Educated consumers demanding more accountable media will create a ground swell to which media companies will have to respond. As part of this movement, The LAMP works in communities to build healthy relationships with all forms of media.

In this commercial for SOMEDAY by Justin Bieber, a young girl sits in her bedroom dreaming of love. Is it fantasy–or a marketing strategy glorifying Bieber Fever and teenage insecurity to sell perfume? Check this out, and tell us what you think.

This video was created by The LAMP as part of a media literacy workshop. It is intended as a criticism of and commentary on this advertisement. The goal of this video is to encourage and persuade advertising firms to make more socially responsible advertisements for children. The original advertisement itself has been inserted only to give context to the criticism. Insertion of the advertisement does not imply that the advertising firm that created the advertisement or the company whose goods and services are being offered for sale in the advertisement in any way sponsored or is connected with this video. In addition, any use of the company’s trademarks is intended only to describe the mark owner’s goods and services, and in no way implies the mark owner’s support of The LAMP’s videos, services, or mission.

The LAMP is a non-profit organization creating a grassroots movement to reform and improve media. This is achieved through free media literacy workshops and public events for youth, parents and educators. The LAMP’s vision is that one day media literacy will be seen as the critical requirement to understanding the world and our place in it. Educated consumers demanding more accountable media will create a ground swell to which media companies will have to respond. As part of this movement, The LAMP works in communities to build healthy relationships with all forms of media.

What’s for sale in this ad? It’s a little hard to tell…

This video was created by The LAMP as part of a media literacy workshop. It is intended as a criticism of and commentary on this advertisement. The goal of this video is to encourage and persuade advertising firms to make more socially responsible advertisements for children. The original advertisement itself has been inserted only to give context to the criticism. Insertion of the advertisement does not imply that the advertising firm that created the advertisement or the company whose goods and services are being offered for sale in the advertisement in any way sponsored or is connected with this video. In addition, any use of the company’s trademarks is intended only to describe the mark owner’s goods and services, and in no way implies the mark owner’s support of The LAMP’s videos, services, or mission.

The LAMP is a non-profit organization creating a grassroots movement to reform and improve media. This is achieved through free media literacy workshops and public events for youth, parents and educators. The LAMP’s vision is that one day media literacy will be seen as the critical requirement to understanding the world and our place in it. Educated consumers demanding more accountable media will create a ground swell to which media companies will have to respond. As part of this movement, The LAMP works in communities to build healthy relationships with all forms of media.

This video was created by The LAMP as part of a media literacy workshop. It is intended as a criticism of and commentary on this advertisement. The goal of this video is to encourage and persuade advertising firms to make more socially responsible advertisements for children. The original advertisement itself has been inserted only to give context to the criticism. Insertion of the advertisement does not imply that the advertising firm that created the advertisement or the company whose goods and services are being offered for sale in the advertisement in any way sponsored or is connected with this video. In addition, any use of the company’s trademarks is intended only to describe the mark owner’s goods and services, and in no way implies the mark owner’s support of The LAMP’s videos, services, or mission.

The LAMP is a non-profit organization creating a grassroots movement to reform and improve media. This is achieved through free media literacy workshops and public events for youth, parents and educators. The LAMP’s vision is that one day media literacy will be seen as the critical requirement to understanding the world and our place in it. Educated consumers demanding more accountable media will create a ground swell to which media companies will have to respond. As part of this movement, The LAMP works in communities to build healthy relationships with all forms of media.

Millions of people worldwide dream of being professional athletes, and the fanfare that comes with it. You could say Budweiser did these hockey players a favor by giving them a taste of the pro leagues, but what happens when they learn the whole thing was a lie staged just to sell beer?

This video was created by The LAMP as part of a media literacy workshop. It is intended as a criticism of and commentary on this advertisement. The goal of this video is to encourage and persuade advertising firms to make more socially responsible advertisements for children. The original advertisement itself has been inserted only to give context to the criticism. Insertion of the advertisement does not imply that the advertising firm that created the advertisement or the company whose goods and services are being offered for sale in the advertisement in any way sponsored or is connected with this video. In addition, any use of the company’s trademarks is intended only to describe the mark owner’s goods and services, and in no way implies the mark owner’s support of The LAMP’s videos, services, or mission.

The LAMP is a non-profit organization creating a grassroots movement to reform and improve media. This is achieved through free media literacy workshops and public events for youth, parents and educators.
The LAMP’s vision is that one day media literacy will be seen as the critical requirement to understanding the world and our place in it. Educated consumers demanding more accountable media will create a ground swell to which media companies will have to respond. As part of this movement, The LAMP works in communities to build healthy relationships with all forms of media.

Ever wonder what the average man dreams about? Find out in this car ad from Super Bowl 2012, and get a taste of some top stereotypes for what makes a man.

This video was created by The LAMP as part of a media literacy workshop. It is intended as a criticism of and commentary on this advertisement. The goal of this video is to encourage and persuade advertising firms to make more socially responsible advertisements for children. The original advertisement itself has been inserted only to give context to the criticism. Insertion of the advertisement does not imply that the advertising firm that created the advertisement or the company whose goods and services are being offered for sale in the advertisement in any way sponsored or is connected with this video. In addition, any use of the company’s trademarks is intended only to describe the mark owner’s goods and services, and in no way implies the mark owner’s support of The LAMP’s videos, services, or mission.

The LAMP is a non-profit organization creating a grassroots movement to reform and improve media. This is achieved through free media literacy workshops and public events for youth, parents and educators. The LAMP’s vision is that one day media literacy will be seen as the critical requirement to understanding the world and our place in it. Educated consumers demanding more accountable media will create a ground swell to which media companies will have to respond. As part of this movement, The LAMP works in communities to build healthy relationships with all forms of media.

Dr. Pepper recently rolled out Dr. Pepper Ten as part of their effort to bring healthier beverage options to their consumers. That must mean their advertising campaign follows the same sense of corporate responsibility, right? They wouldn’t undermine it with horrendous, phobic, sexist messaging, would they?

Related videos about how men are portrayed in advertising: LAMPlatoon: Burger King’s “I Am Man” and LAMPlatoon: The Healing Power of a Fast Car

Read an open letter to the Dr. Pepper Ten marketing team on The LAMPpost, and tell us what you think. The comments on our YouTube channel for this video have been particularly outspoken and we want to know what you think.

Love this ad? Tell the people who made it to keep up the good work. Hate it? Tell them to change their ways. Here’s how to make your voice heard:

1. Contact Dr. Pepper Snapple Group.
• Call Consumer Relations: 800-696-5891
• Click here to send them an email.
• Talk with them on Twitter: @drpepper or on their Facebook page.
2. Contact the National Advertising Review Council (NARC), the self-regulatory agency responsible for monitoring truth and accuracy in American advertising.
• Write to them: 70 W. 36th Street, 13th floor, New York NY 10018
• Call them: 866-334-6272
• Click here to email Linda Bean, NARC Director of Communications.
3. Click here to file a complaint online with the Federal Trade Commission (FTC).
• Haga clic aqui para accesar el Asistente de Quejas de la FTC en Espanol.

And be sure to mention LAMPlatoon!

This video was created by The LAMP as part of a media literacy workshop. It is intended as a criticism of and commentary on this advertisement. The goal of this video is to encourage and persuade advertising firms to make more socially responsible advertisements for children. The original advertisement itself has been inserted only to give context to the criticism. Insertion of the advertisement does not imply that the advertising firm that created the advertisement or the company whose goods and services are being offered for sale in the advertisement in any way sponsored or is connected with this video. In addition, any use of the company’s trademarks is intended only to describe the mark owner’s goods and services, and in no way implies the mark owner’s support of The LAMP’s videos, services, or mission.

The LAMP is a non-profit organization creating a grassroots movement to reform and improve media. This is achieved through free media literacy workshops and public events for youth, parents and educators. The LAMP’s vision is that one day media literacy will be seen as the critical requirement to understanding the world and our place in it. Educated consumers demanding more accountable media will create a ground swell to which media companies will have to respond. As part of this movement, The LAMP works in communities to build healthy relationships with all forms of media.

]]> http://thelampnyc.org/lamplatoon/?feed=rss2&p=387 0 http://thelampnyc.org/lamplatoon/?p=382 http://thelampnyc.org/lamplatoon/?p=382#comments Mon, 19 Sep 2011 13:20:32 +0000 admin http://thelampnyc.org/lamplatoon/?p=382
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Another young LAMPlatoon lady looks behind the glitz used to sell toys, finding little more than glorified plastic and misplaced values.

Check out some other LAMPlatoon broken commercials for My Little Pony:LAMPlatoon: Boo MLP! or LAMPlatoon: Pink?!? Then, check out a LAMPlatoon ad for Transformers, also made by Hasbro: Transforming what?

Love this ad? Tell the people who made it to keep up the good work. Hate it? Tell them to change their ways. Here’s how to make your voice heard:

1. Contact Hasbro, the toy’s manufacturer.
• Call Customer Service: 800-255-5516
• Fill out this form to send them an email.
• Talk with them on Twitter: @hasbronews or through their Facebook page.
• Chat online with a Hasbro customer service agent.
2. Contact the National Advertising Review Council (NARC), the self-regulatory agency responsible for monitoring truth and accuracy in American advertising.
• Write to them: 70 W. 36th Street, 13th floor, New York NY 10018
• Call them: 866-334-6272
• Click here to email Linda Bean, NARC Director of Communications.
3. Click here to file a complaint online with the Federal Trade Commission (FTC).
• Haga clic aqui para accesar el Asistente de Quejas de la FTC en Espanol.

And be sure to mention LAMPlatoon!

This video was created by The LAMP as part of a media literacy workshop. It is intended as a criticism of and commentary on this advertisement. The goal of this video is to encourage and persuade advertising firms to make more socially responsible advertisements for children. The original advertisement itself has been inserted only to give context to the criticism. Insertion of the advertisement does not imply that the advertising firm that created the advertisement or the company whose goods and services are being offered for sale in the advertisement in any way sponsored or is connected with this video. In addition, any use of the company’s trademarks is intended only to describe the mark owner’s goods and services, and in no way implies the mark owner’s support of The LAMP’s videos, services, or mission.

The LAMP is a non-profit organization creating a grassroots movement to reform and improve media. This is achieved through free media literacy workshops and public events for youth, parents and educators.
The LAMP’s vision is that one day media literacy will be seen as the critical requirement to understanding the world and our place in it. Educated consumers demanding more accountable media will create a ground swell to which media companies will have to respond. As part of this movement, The LAMP works in communities to build healthy relationships with all forms of media.

]]> http://thelampnyc.org/lamplatoon/?feed=rss2&p=382 0 http://thelampnyc.org/lamplatoon/?p=378 http://thelampnyc.org/lamplatoon/?p=378#comments Mon, 19 Sep 2011 13:12:59 +0000 admin http://thelampnyc.org/lamplatoon/?p=378
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Teen LAMPlatoon members have some questions regarding what this commercial says about girls, football and the value of candy. It practically snickers at the idea of women and sports!

Love this ad? Tell the people who made it to keep up the good work. Hate it? Tell them to change their ways. Here’s how to make your voice heard:

1. Contact Mars, the corporation that makes Snickers.
• Fill out this form to send them an email.
• Talk with Snickers on Twitter or on their Facebook page.
2. Contact the National Advertising Review Council (NARC), the self-regulatory agency responsible for monitoring truth and accuracy in American advertising.
• Write to them: 70 W. 36th Street, 13th floor, New York NY 10018
• Call them: 866-334-6272
• Click here to email Linda Bean, NARC Director of Communications.
3. Click here to file a complaint online with the Federal Trade Commission (FTC).
• Haga clic aqui para accesar el Asistente de Quejas de la FTC en Espanol.

And be sure to mention LAMPlatoon!

This video was created by The LAMP as part of a media literacy workshop. It is intended as a criticism of and commentary on this advertisement. The goal of this video is to encourage and persuade advertising firms to make more socially responsible advertisements for children. The original advertisement itself has been inserted only to give context to the criticism. Insertion of the advertisement does not imply that the advertising firm that created the advertisement or the company whose goods and services are being offered for sale in the advertisement in any way sponsored or is connected with this video. In addition, any use of the company’s trademarks is intended only to describe the mark owner’s goods and services, and in no way implies the mark owner’s support of The LAMP’s videos, services, or mission.

The LAMP is a non-profit organization creating a grassroots movement to reform and improve media. This is achieved through free media literacy workshops and public events for youth, parents and educators.
The LAMP’s vision is that one day media literacy will be seen as the critical requirement to understanding the world and our place in it. Educated consumers demanding more accountable media will create a ground swell to which media companies will have to respond. As part of this movement, The LAMP works in communities to build healthy relationships with all forms of media.

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